MMM is more than just the model, When looking to take the analytics in house it is vital that not only you have the modelling software but you have the right people with the necessary skill sets and you have the technology that ensures you can take the historic looking model and turn this in to future facing recommendations and accurate forecasts. Measure.Monks support our clients in this process ensuring that they have the 3 core pillars of delivery for an inhouse team by providing both training and tools to deliver this:
Technology - A suite of tools are required to efficiently inhouse your MMM. You will need modelling software and dashboard to visualise the output of the models and you will need optimisation and forecasting tools to convert the models in to actions and a future facing solution
Models - Robust models are key to making informed and accurate decisions. We are able to provide our clients with not only software to build models but also training on validating the statistical and logical robustness of their models
People - You will need a team that not only understands the data and the models but also can translate the data for less technical members of the team answering their business challenges. They will need to build confidence in both the model development as well as the output generation.