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Everything you need to know about
Market Mix Modelling

The Basics

What is MMM and what does it do

Beyond MMM

We love MMM, but what about measurement techniques

Definitions

Understand the lingo, the A to Z of Measurement

Careers

Do your want a career in measurement? How to start?

Watch outs

Know the in and outs, the pitfalls and traps

   Geek out   

For the real MMM geeks who want to get geeky about MMM

Our next event

Jan 17th 2024

Having the right measurement framework for 2024 and beyond

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Small workshop training with other CMOs, Measurement experts

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Suitable for CMOs who have more than $2m spend per year on marketing

Apply here - places limited

HAPPY HOUR

11am-noon EST

4pm-5pm GMT

 

Coming soon

Daily help questions answered LIVE

Other events coming up.
Careers in Measurement, MMM 101, Inhousing MMM, Comparing measurement techniques

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